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CN CAC Mounts 3Mth Campaign to Combat Malicious Marketing in Short Videos
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Starting today (15th), the Cyberspace Administration of China (CAC) will conduct a three-month "Clear and Bright" special campaign targeting malicious marketing practices in short video platforms. The initiative aims to thoroughly address issues, enforce legal penalties, and purify the content ecosystem.

The campaign focuses on four key problems: malicious staged content, dissemination of false information, violations of public morals, and illegal marketing tactics.

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The CAC stated it will crack down heavily on malicious marketing in short videos, imposing stringent measures on platforms and accounts with major violations. Typical cases will be publicly exposed to create a strong deterrent effect.
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