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<Alert>SA SA INT'L Expects Interim NP to Rise Max. 56% YoY
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SA SA INT'L (00178.HK) has issued a positive profit alert anticipating that its net profit for the six months ended September 2025 will rise by 50-56% YoY to around HKD48.5-50.5 million, compared to a net profit of HKD32.4 million recorded in the same period last year.

The company attributed the substantial rise in its earnings to the continued growth of tourist arrivals in its core markets, Hong Kong and Macau, resulting in improved local footfall; an increase in the number of transactions and sales in Hong Kong and Macau, driven by its targeted marketing strategies and shopping incentives to attract customer traffic and stimulate consumer sentiment; and its decision to close physical stores in Mainland China in response to the evolving retail format in the region and to focus on developing its local online business to enhance profitability.
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